Seedance 2.5 2D gouache tech brand ad

RECRAFT AI — THE WAY YOU IMAGINE

Premium 2D animated technology advertisement | Flat graphic illustration | Soft painterly gouache texture | Cinematic visual storytelling

CREATIVE INTENT

Create an original, visually engaging 2D animated advertisement for Recraft AI.

The story follows a young creative professional struggling to choose between different AI generation platforms.

His computer screen is filled with browser tabs, generation interfaces, unfinished artwork and confusing workflows.

Frustrated, he discovers Recraft AI.

He opens the platform, writes a creative prompt and generates an extraordinary piece of artwork.

His imagination comes alive. He publishes the creation on X, and the artwork receives attention as likes, reposts, comments and notifications burst out of his computer screen in a spectacular animated sequence.

The advertisement ends with the official Recraft logo and tagline:

“RECRAFT IS THE WAY YOU IMAGINE.”

VISUAL STYLE

Sophisticated 2D flat graphic animation with soft painterly gouache illustration.

Visual characteristics:

* Flat geometric shapes and simplified silhouettes.
* Clean, expressive character designs.
* Layered cutout environments.
* Hand-painted gouache textures.
* Subtle watercolor pigment variation.
* Visible paper grain.
* Imperfect brush edges.
* Simplified architectural details.
* Controlled graphic shadows.
* Rich but restrained color blocking.

Use a premium contemporary editorial illustration aesthetic.

The animation should feel like an internationally produced technology brand campaign, not a generic explainer video.

STRICTLY 2D. No 3D CGI, no photorealism, no plastic-looking characters, no Pixar aesthetic and no anime.

CHARACTER DESIGN

One young creative professional, approximately 25–30 years old.

Contemporary hairstyle, expressive face, modern casual clothing and recognizable body proportions.

Design the character using clean geometric shapes, simplified facial features and subtle hand-drawn details.

Maintain consistent character design, clothing, facial proportions and colors throughout the advertisement.

Facial expressions should communicate confusion, curiosity, concentration, excitement and satisfaction.

Movement should feel fluid and natural, with restrained squash-and-stretch animation.

ENVIRONMENT DESIGN

A modern creative studio illustrated through layered 2D compositions.

Large desktop monitor, keyboard, mouse, desk, chair, shelves and minimal accessories.

Use simplified geometric architecture and carefully arranged graphic objects.

Opening environment: muted charcoal, grey and dusty blue.

As Recraft enters the story, introduce brighter colors, warmer highlights and more expressive compositions.

Maintain consistent spatial relationships throughout.

STORY SEQUENCE

SCENE 01 — TOO MANY CHOICES

A wide 2D illustrated view of the creative professional sitting at his workstation.

His monitor displays multiple overlapping browser tabs and different AI generation interfaces.

Small floating windows appear around the monitor, each containing unfinished artwork, loading indicators and confusing interface elements.

The character switches between tabs, scratches his head and leans back with a frustrated expression.

Camera: Slow lateral 2D camera pan.

Animation: Floating windows slide across the screen, browser tabs multiply and interface elements move independently.

Visual mood: Slightly chaotic, muted and visually crowded.

SCENE 02 — THE DISCOVERY

The character notices Recraft AI on his computer.

A clean Recraft interface appears on the monitor.

The surrounding floating windows gradually disappear, leaving a visually organized workspace.

The character leans forward with curiosity.

Camera: Controlled push-in toward the monitor.

Animation: Interface panels slide into position, cluttered shapes dissolve and the composition becomes cleaner.

The official Recraft logo must match the supplied reference exactly.

SCENE 03 — THE PROMPT

Extreme close-up of the character typing on the keyboard.

A prompt appears inside the Recraft workspace.

The cursor moves, the character clicks generate and a subtle animated loading sequence begins.

The screen gradually fills with an extraordinary generated artwork.

Camera: Close-up transitions into a centered monitor composition.

Animation: Typography appears through clean graphic motion, interface elements respond naturally and the generated artwork reveals itself through layered illustrated shapes.

SCENE 04 — IMAGINATION COMES ALIVE

The generated artwork expands beyond the boundaries of the monitor.

Its illustrated elements separate into multiple flat graphic layers.

Objects, shapes, colors and textures move outward into the studio.

The room transforms into an imaginative illustrated environment inspired by the generated creation.

Use parallax, overlapping cutout layers, graphic transitions and controlled perspective to create an illusion of depth.

Camera: Smooth 2D push-in through the artwork.

Animation: Layered shapes expand, rotate, unfold and transition into the surrounding environment.

This is the visual climax of the advertisement.

SCENE 05 — THE WORLD REACTS

The character publishes the finished artwork on X.

Show a recognizable social post interface with the artwork.

Suddenly, animated engagement elements emerge from the monitor.

Heart icons, repost symbols, comment bubbles and notification shapes burst into the studio.

They travel across the frame in multiple layers, creating a spectacular three-dimensional impression through 2D perspective.

The symbols rotate, bounce, overlap and move toward the foreground.

The character watches the engagement with a natural, satisfied smile.

Animation: Fluid motion paths, controlled overshoot, squash-and-stretch, layered parallax and expressive graphic transitions.

Important: All social-media elements must originate from the published post on the monitor.

Do not fabricate engagement statistics or imply guaranteed virality.

SCENE 06 — BRAND REVEAL

The floating icons gradually converge into a clean, balanced composition.

The environment transitions to a minimal warm ivory background with subtle gouache paper texture.

The official Recraft logo appears.

Preserve the supplied logo’s exact geometry, proportions and black symbol.

Reveal the tagline underneath:

“RECRAFT IS THE WAY YOU IMAGINE.”

Hold the final brand composition.

ANIMATION DIRECTION

Premium hand-crafted 2D animation.

Use:

* Smooth character animation.
* Limited frame-by-frame details.
* Fluid shape transformations.
* Layered cutout movement.
* Subtle squash-and-stretch.
* Controlled anticipation and follow-through.
* Animated typography.
* Parallax camera movement.
* Graphic wipes and illustrated transitions.
* Organic hand-painted environmental motion.

Movement must feel intentional and rhythmically connected to the soundtrack.

Avoid excessive motion, random bouncing and unnecessary transitions.

COLOR PALETTE

Opening:
Muted charcoal, dusty blue, grey and warm neutral tones.

Discovery:
Warm ivory, muted teal and soft green.

Creative generation:
Expressive coral, orange, violet, blue and yellow.

Social engagement:
Bright but balanced graphic accents.

Final brand reveal:
Clean black-and-ivory composition with subtle paper texture.

Maintain visual harmony throughout.

SOUND DESIGN

Opening: Soft keyboard typing, mouse clicks and subtle studio ambience.

Discovery: A light musical transition as Recraft appears.

Generation: Gentle digital sounds combined with an uplifting musical build.

Artwork reveal: Expressive whooshes and subtle tonal accents.

Social engagement: Rhythmic notification sounds, soft pops and layered transitions.

Brand reveal: Music resolves into a memorable final sonic signature.

No excessive notification sounds or generic futuristic effects.

CONTINUITY LOCKS

Maintain the same character design, clothing, facial features and proportions throughout.

Maintain the same studio layout and computer position.

Preserve the exact Recraft logo.

Use a consistent 2D illustration style across characters, interfaces, backgrounds and motion graphics.

The generated artwork must remain visually consistent as it transitions beyond the monitor.

Social engagement elements must emerge from the actual published post.

Maintain consistent color relationships and animation timing.

FINAL QUALITY STANDARD

Premium international 2D animated technology commercial.

Sophisticated editorial illustration.
Beautiful flat graphic compositions.
Soft painterly gouache textures.
Expressive character animation.
Fluid graphic transitions.
Rich layered environments.
Elegant animated typography.
Distinctive visual storytelling.
Professional brand presentation.

STRICTLY AVOID:

3D CGI, photorealism, Pixar-style characters, anime, generic corporate explainer aesthetics, stock-vector illustrations, plastic surfaces, excessive gradients, inconsistent character designs, distorted Recraft branding, fabricated product interfaces and unnecessary visual clutter.

Model

Seedance

Duration

30s

Original post

Do Better, Do recraft Generated with Seedance 2.5 on @recraftai Try it with prompt : RECRAFT AI — THE WAY YOU IMAGINE Premium 2D animated technology advertisement | Flat graphic illustration | Soft painterly gouache texture | Cinematic visual storytelling CREATIVE INTENT Create an original, visually engaging 2D animated advertisement for Recraft AI. The story follows a young creative professional struggling to choose between different AI generation platforms. His computer screen is filled with browser tabs, generation interfaces, unfinished artwork and confusing workflows. Frustrated, he discovers Recraft AI. He opens the platform, writes a creative prompt and generates an extraordinary piece of artwork. His imagination comes alive. He publishes the creation on X, and the artwork receives attention as likes, reposts, comments and notifications burst out of his computer screen in a spectacular animated sequence. The advertisement ends with the official Recraft logo and tagline: “RECRAFT IS THE WAY YOU IMAGINE.” VISUAL STYLE Sophisticated 2D flat graphic animation with soft painterly gouache illustration. Visual characteristics: * Flat geometric shapes and simplified silhouettes. * Clean, expressive character designs. * Layered cutout environments. * Hand-painted gouache textures. * Subtle watercolor pigment variation. * Visible paper grain. * Imperfect brush edges. * Simplified architectural details. * Controlled graphic shadows. * Rich but restrained color blocking. Use a premium contemporary editorial illustration aesthetic. The animation should feel like an internationally produced technology brand campaign, not a generic explainer video. STRICTLY 2D. No 3D CGI, no photorealism, no plastic-looking characters, no Pixar aesthetic and no anime. CHARACTER DESIGN One young creative professional, approximately 25–30 years old. Contemporary hairstyle, expressive face, modern casual clothing and recognizable body proportions. Design the character using clean geometric shapes, simplified facial features and subtle hand-drawn details. Maintain consistent character design, clothing, facial proportions and colors throughout the advertisement. Facial expressions should communicate confusion, curiosity, concentration, excitement and satisfaction. Movement should feel fluid and natural, with restrained squash-and-stretch animation. ENVIRONMENT DESIGN A modern creative studio illustrated through layered 2D compositions. Large desktop monitor, keyboard, mouse, desk, chair, shelves and minimal accessories. Use simplified geometric architecture and carefully arranged graphic objects. Opening environment: muted charcoal, grey and dusty blue. As Recraft enters the story, introduce brighter colors, warmer highlights and more expressive compositions. Maintain consistent spatial relationships throughout. STORY SEQUENCE SCENE 01 — TOO MANY CHOICES A wide 2D illustrated view of the creative professional sitting at his workstation. His monitor displays multiple overlapping browser tabs and different AI generation interfaces. Small floating windows appear around the monitor, each containing unfinished artwork, loading indicators and confusing interface elements. The character switches between tabs, scratches his head and leans back with a frustrated expression. Camera: Slow lateral 2D camera pan. Animation: Floating windows slide across the screen, browser tabs multiply and interface elements move independently. Visual mood: Slightly chaotic, muted and visually crowded. SCENE 02 — THE DISCOVERY The character notices Recraft AI on his computer. A clean Recraft interface appears on the monitor. The surrounding floating windows gradually disappear, leaving a visually organized workspace. The character leans forward with curiosity. Camera: Controlled push-in toward the monitor. Animation: Interface panels slide into position, cluttered shapes dissolve and the composition becomes cleaner. The official Recraft logo must match the supplied reference exactly. SCENE 03 — THE PROMPT Extreme close-up of the character typing on the keyboard. A prompt appears inside the Recraft workspace. The cursor moves, the character clicks generate and a subtle animated loading sequence begins. The screen gradually fills with an extraordinary generated artwork. Camera: Close-up transitions into a centered monitor composition. Animation: Typography appears through clean graphic motion, interface elements respond naturally and the generated artwork reveals itself through layered illustrated shapes. SCENE 04 — IMAGINATION COMES ALIVE The generated artwork expands beyond the boundaries of the monitor. Its illustrated elements separate into multiple flat graphic layers. Objects, shapes, colors and textures move outward into the studio. The room transforms into an imaginative illustrated environment inspired by the generated creation. Use parallax, overlapping cutout layers, graphic transitions and controlled perspective to create an illusion of depth. Camera: Smooth 2D push-in through the artwork. Animation: Layered shapes expand, rotate, unfold and transition into the surrounding environment. This is the visual climax of the advertisement. SCENE 05 — THE WORLD REACTS The character publishes the finished artwork on X. Show a recognizable social post interface with the artwork. Suddenly, animated engagement elements emerge from the monitor. Heart icons, repost symbols, comment bubbles and notification shapes burst into the studio. They travel across the frame in multiple layers, creating a spectacular three-dimensional impression through 2D perspective. The symbols rotate, bounce, overlap and move toward the foreground. The character watches the engagement with a natural, satisfied smile. Animation: Fluid motion paths, controlled overshoot, squash-and-stretch, layered parallax and expressive graphic transitions. Important: All social-media elements must originate from the published post on the monitor. Do not fabricate engagement statistics or imply guaranteed virality. SCENE 06 — BRAND REVEAL The floating icons gradually converge into a clean, balanced composition. The environment transitions to a minimal warm ivory background with subtle gouache paper texture. The official Recraft logo appears. Preserve the supplied logo’s exact geometry, proportions and black symbol. Reveal the tagline underneath: “RECRAFT IS THE WAY YOU IMAGINE.” Hold the final brand composition. ANIMATION DIRECTION Premium hand-crafted 2D animation. Use: * Smooth character animation. * Limited frame-by-frame details. * Fluid shape transformations. * Layered cutout movement. * Subtle squash-and-stretch. * Controlled anticipation and follow-through. * Animated typography. * Parallax camera movement. * Graphic wipes and illustrated transitions. * Organic hand-painted environmental motion. Movement must feel intentional and rhythmically connected to the soundtrack. Avoid excessive motion, random bouncing and unnecessary transitions. COLOR PALETTE Opening: Muted charcoal, dusty blue, grey and warm neutral tones. Discovery: Warm ivory, muted teal and soft green. Creative generation: Expressive coral, orange, violet, blue and yellow. Social engagement: Bright but balanced graphic accents. Final brand reveal: Clean black-and-ivory composition with subtle paper texture. Maintain visual harmony throughout. SOUND DESIGN Opening: Soft keyboard typing, mouse clicks and subtle studio ambience. Discovery: A light musical transition as Recraft appears. Generation: Gentle digital sounds combined with an uplifting musical build. Artwork reveal: Expressive whooshes and subtle tonal accents. Social engagement: Rhythmic notification sounds, soft pops and layered transitions. Brand reveal: Music resolves into a memorable final sonic signature. No excessive notification sounds or generic futuristic effects. CONTINUITY LOCKS Maintain the same character design, clothing, facial features and proportions throughout. Maintain the same studio layout and computer position. Preserve the exact Recraft logo. Use a consistent 2D illustration style across characters, interfaces, backgrounds and motion graphics. The generated artwork must remain visually consistent as it transitions beyond the monitor. Social engagement elements must emerge from the actual published post. Maintain consistent color relationships and animation timing. FINAL QUALITY STANDARD Premium international 2D animated technology commercial. Sophisticated editorial illustration. Beautiful flat graphic compositions. Soft painterly gouache textures. Expressive character animation. Fluid graphic transitions. Rich layered environments. Elegant animated typography. Distinctive visual storytelling. Professional brand presentation. STRICTLY AVOID: 3D CGI, photorealism, Pixar-style characters, anime, generic corporate explainer aesthetics, stock-vector illustrations, plastic surfaces, excessive gradients, inconsistent character designs, distorted Recraft branding, fabricated product interfaces and unnecessary visual clutter.

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